Jordan Smart | Director, Business Development | The Trade Desk

As Director, Business Development at The Trade Desk, Jordan partners with marketers and agencies to help connect digital investment to business outcomes through advanced planning, execution, and measurement tools. He is the first member of the Business Development team in The Trade Desk Canada office which opened in May 2018.

Before he joined The Trade Desk, Jordan was Account Director at Yahoo and later on Oath. His focus was on helping the Canadian advertising industry’s largest brands connect with audiences on premium properties including Yahoo, MSN and AOL.

Prior to joining Yahoo, Jordan was at Nielsen as a Business Manager and was responsible for providing online and offline measurement solutions to CPG and retail brands.