Gah-Yee Won | Head of Media Innovation | Intuit

Gah-Yee is currently serving as Head of Media Innovation and Growth Marketing, CG Canada at Intuit, working primarily on TurboTax. As part of this role, she oversees the creation of mass media marketing campaigns including creative development, full funnel paid media strategy and execution, as well as campaign analytics and attribution.

She also leads the team charged with managing the brand advocacy platform and oversees product ratings and reviews.

Previous to Intuit, Gah-Yee was Director, Account Management, Agency Operations and Marketing Channel Strategy at Scotiabank where she oversaw their in-house creative agency account management team, agency relationship management, in-branch marketing strategy, Marketing Mix Modelling (MMM), media partnerships and paid media strategy.

Gah-Yee currently sits on the IAB Canada Board of Directors and serves on the Executive Board as Secretary.